The Muppets Brand Redesign

Details

DePaul University
Branding, Typography

Summary

A final deliverable in an independent study, the muppets brand redesign examines an edgier yet still theatrical direction for Jim Henson’s zany cast of characters. The mock client presentation focuses on outlining the design process using infographics, conceptual photo manipulations, and physical applications.

The presentation also includes a brand audit of competitors and similar entertainment groups. Due to the muppets’ diverse range of talents, the audit analyzes actors, musicians, comedians, and puppeteers to gain a better understanding of what makes the muppets so unique.

June ’25