brown & company brand redesign
the little, brown & company brand redesign introduces
alternative visuals for the publishing house little, brown
& company. the redesign seeks to establish a cohesive
and expansive visual identity through the use of a new
logo, a variety of lockups, and a brighter color palette
that appeals to young readers.
voice: informed, communityoriented,
child-friendly
tone: bright, upbeat, funny
goals of redesign: brighter color
palette, lock-up variety, versatile
logo, and alternate graphics