a final deliverable in an independent study, the muppets brand redesign examines an edgier yet still theatrical direction for jim henson’s cast of characters. the mock client presentation focuses on outlining the design process using infographics and physical applications.
thetheth
voice: young, energetic, knowledgeable
tone: magical, theatrical, timeless, family-friendly
goals of redesign: appeal to a younger demographic, make the logo more versatile, and establish a future for the muppets brand